Ambitions Travel Recruitment

Ambitions Travel Recruitment (ATR) is an award-winning recruitment agency specialising in sourcing premium-tier talent for the global leisure travel industry. With over 70 years of combined experience and an all-female team, ATR serves clients across North America, Europe, Africa, Asia, and the GCC.

Known for its laser-focused expertise and stellar client relationships, ATR boasts a 100% repeat business rate and over 230 five-star reviews.

The Brief

ATR sought to modernise its brand identity and online presence to reflect its growth and position as a leading recruitment agency in leisure travel.

The goal was to align its branding with the calibre of the globally renowned leisure travel companies it serves while reinforcing its authority and credibility in the market.

Our Actions

Discovery Workshop: We collaborated with ATR’s founder, Fi Morrison-Arnthal, and her team to uncover the core values, mission, proposition, and differentiators of the business.

Website Development: We crafted a dynamic, responsive website designed to showcase ATR’s comprehensive service offerings, from headhunting to free soft-skills e-learning for candidates. The website emphasises ATR’s global reach and tailored approach to recruitment.

Brand Refresh: Using insights from the workshop, we developed a striking, travel-inspired visual identity that highlights ATR’s expertise in the leisure market and its unique role as both a recruiter and head-hunter.

Enhanced User Experience: The new platform integrates intuitive navigation and multiple call-to-action features, making it effortless for clients and candidates to engage with ATR.

The Results

A rebrand and website to support the company’s growth strategy.

Modernised brand identity with a refreshed logo and visual style that align ATR with the elite leisure travel companies it serves.

Elevated market perception through enhanced credibility and visibility, cementing ATR’s reputation as the go-to agency in leisure travel recruitment.

Responsive, high-performance website, providing a unique digital shopfront that effectively communicates ATR’s proposition, global expertise, and diverse service lines.

Seamless integration with JobAdder – ensuring improved and automated functionality for showcasing latest roles and receiving candidate applications.