ARIA Partners

The Brief

Aria’s founders were taking a specialist search firm into the funds industry, talking to fund CFOs, general counsel and chief compliance officers, an audience with a very keen eye for how a firm presents itself.

The first job was to get ARIA live and looking every bit as credible as the brand promised, at a sensible start-up budget. The second was to build for what came later. The founders could already picture the site carrying content, proof and eventually live roles, so the brief was as much about the years ahead as it was about launch day. Halt was also asked to create the collateral the team would sell with in those opening months.

Our Actions

Halt began with a one-page brochure site. It carried the brand properly, introduced the three service lines (accounting and finance, compliance, legal and risk, and middle office and finance operations), and explained the sectors ARIA covers across private markets. It did the most important job a launch site has, which is to make a brand new firm look like a firm worth calling, and it went live quickly.

Matthew Ley, George Cook and Chris Cranshaw shared the work between them, building on a structure with plenty of room to grow. Alongside the site, Halt produced the collateral the founders needed in front of clients and candidates.

From there, something even better developed. ARIA now uses Halt as their outsourced marketing resource, which keeps the site, the content and the campaigns all with one team who know the brand, the audience and the market inside out.

How It Evolved

The one-pager was always chapter one, and the site has grown happily alongside the business.

The first expansion turned a brochure site into a proper marketing platform. Halt built a job board and media hub for gated content, so research like the Compensation and Workplace Trends Report can open real conversations with the right people. An insights section followed, giving the team a home for market commentary and hiring advice, and case studies were added so the placements ARIA has already made can do some of the talking.

Every phase was built on the same foundation, so each new addition simply slotted into place.