Big Red Recruitment

The Brief

Big Red is a well established name in tech and digital recruitment, with more than two decades of placements behind it and a bold, distinctive brand that is a pleasure to work with. Hayley Rogers-Hinsley came to Halt with a challenge every busy agency will recognise: marketing is the thing everyone agrees matters, and the thing that slips first when the desks are full.

Building an in-house team is one route, and it comes with a salary, a hiring process and a great deal of knowledge sitting with one person. Hayley was after something more flexible. She wanted the output of a marketing team with a partner’s ability to flex up and down: social content going out consistently, campaigns that actually launch, collateral ready the moment the team needs it, and marketing that brings enquiries through the door.

The brief was ongoing from the very beginning. There was never a finish line in view, just the start of a long working relationship.

Our Actions

Halt stepped in as Big Red’s outsourced marketing resource, which in practice means the marketing simply happens. Chris Cranshaw, Harriet Pearce and Issy Pearce look after the account between them, so there is always someone close to the brand and the calendar.

The work covers four main areas. Social media content runs continuously, keeping Big Red visible to candidates and clients across their markets. Campaigns are planned, built and launched with everything they need to land properly. Collateral is produced as the team needs it, from client-facing documents through to material for events and pitches. And lead generation campaigns give the commercial team warm conversations to pick up.

Because Halt holds all of it together, everything speaks with one voice. The social posts, the campaign assets and the collateral all feel like the same business, which is one of the quiet benefits of keeping marketing with a single team who know the brand well.

Social Media

Social is where the relationship began, and it remains the heartbeat of it.

Recruitment is a people business, and social media is where a lot of the trust gets built. Halt produces Big Red’s content on an outsourced basis, keeping a steady stream of posts going out while the team gets on with recruiting. The content mixes market insight, live roles, company news and the culture pieces that show what Big Red is actually like to work with, all in the brand’s own voice.

The real value here is consistency. Showing up regularly is what makes a recruitment brand part of the furniture in its market, and that is exactly what Harriet and Issy keep going, week after week. Big Red gets the compounding benefit of always being there.