Carga

The Brief

With growing demand and interest from experienced freight forwarding specialists enquiring about opportunities to springboard their careers with Eshelby Group, the need for an alternative career offering was identified.

Our mission was to consult on the best strategy for introducing this new offering to the market and creating a new brand, complete with a website, content and marketing strategy to help the brand gain traction.

Actions

The new business’s purpose, promise, mission, and service offering were fully grasped after a series of online workshops with Eshelby Group’s key stakeholders.

Following these discussions, we were able to develop a slate of original brand concepts, website wireframes, and messaging/proposition statements, all of which were in tune with the recognised sentiments of their target market.

The Results

A distinctive new brand proposition and go-to-market strategy.

A brand identity with a high-quality finish and presentation across all digital and online touch points.

A variety of entry points are uniquely positioned and tailored to different demographics and their levels of experience.

Website layout and design that piques the interest of its visitors and compels them to interact and engage with the business.

A library of marketing and collateral, including digital assets, social media visuals, advertising toolkits, and user templates.