EquiTalent

Following the successful delivery of multiple projects with some of the world’s leading funds and their portfolio businesses, the team at Hansen Filler recognised the need for a dedicated Private Equity talent brand.

Founded in 2024, EquiTalent offers specialist permanent and interim talent solutions, specifically for the Private Equity industry, across Europe and the United States. Their approach enables them to focus solely on the quality of their delivery, operating with the agility, pace, and flexibility required to cope with the demands within PE.

The Brief

The EquiTalent leadership team wanted an opportunity to spread the word about their commitment to transparency, adaptability, and excellence in the services they provide to both clients and candidates.

Our mission was to create them an endorsed brand identity and provide them with a digital showroom where they could promote their services to a wider audience and showcase their capabilities and case studies to their target audiences.

Actions

Led by our brand strategists, we delivered a series of face-to-face workshops to unearth the new brands’ promise, mission, and service proposition.

Our team was then able to develop the brand’s visual identity and recruitment website design by matching our findings from these meetings with the perceived engagement behaviours of their target audiences.

The Results

A brand identity and recruitment website to support the launch of this new venture.

Endorsed brand identity in keeping with their sister brand – Hansen Filler, ensuring that it aligned with the wider business look and feel.

A responsive, high-performing recruitment website that showcases the various service lines and solutions clearly – with user friendly call to actions.

OA Recruitment Solutions

The Brief

Actions

The Results

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