Futureheads

The Brief

Halt and Futureheads already knew each other well. The rebrand came first, and it gave both teams the best possible foundation, because Halt understood the brand from the inside, having helped shape it.

By November 2024, Chris and Rohan, Futureheads’ managing directors, were after something more. Marketing had become too important to fit around fee-earning work, and the group had grown to include sister brands with their own audiences and their own personalities. What they wanted was a marketing function that could keep all of it moving: content going out consistently, email reaching the right people, and search working quietly away in the background.

Futureheads is a B Corp with a clear point of view on how recruitment should be done, so the marketing had to sound like them. Getting that voice right matters more than usual when a brand’s whole appeal is that it feels human.

Our Actions

Social media content sits at the heart of it. Halt produces content across the Futureheads socials on an outsourced basis, keeping a steady presence in front of candidates and hiring managers across nine sector specialisms, from product design and engineering through to data, AI and cybersecurity. The tone stays recognisably Futureheads throughout: warm, direct and free of recruitment jargon.

Email marketing gives the group a way to reach its audiences directly, which suits a business built on long-term relationships. Shannon looks after SEO alongside it, so the site keeps earning visibility in the searches that bring the right people in.

Underneath all three sits the marketing resource itself. Halt is simply Futureheads’ marketing team, on hand for whatever the month calls for.

Across The Group

Futureheads sits alongside sister brands SyncD and Smithfield Search (the former also designed by Halt) and the marketing support extends across all of them.

Each brand has its own audience and its own character, so the work has to hold them apart while keeping the family resemblance. Halt produced a LinkedIn carousel covering the group’s recruitment service lines with distinct colour coding for each brand, giving the group a clean way to present itself as one organisation with three clear propositions.

Holding all three brands with one team keeps everything consistent, and it makes each new campaign quicker to get out of the door.