Gene East

The Brief

To support the next stage of their ambitious growth journey, we were proud to have been commissioned to craft them a refreshed brand identity and new website to showcase their proposition and attract and engage their target audiences.

Actions

Following a series of initial discovery sessions, our team developed the brand’s new visual identity and recruitment website design by matching our findings with the perceived engagement behaviours of their target audiences.

The Results

A rebrand and website to support the company’s growth strategy.

New Brand Identity

A visual identity that aligns with your values, mission, and future growth aspirations.

A consistent colour palette, typography, and logo design that feels modern yet professional.

Messaging and tone of voice tailored to inspire trust and establish credibility.

Visual elements that ensure you stand out in a crowded marketplace.

High-Performing Recruitment Website

Build a responsive, user-friendly site showcasing the business’s specialisms and solutions.

Clear categorisation of recruitment specialisms (e.g., by industry, role type, or seniority).

Mobile responsiveness to cater to on-the-go users.

Intuitive and engaging calls-to-action (CTAs).

Fit-for-Purpose Digital Shopfront

An aesthetically striking homepage with clear navigation.

Services and specialisms in recruitment.

Strong use of visuals, including team photos and dynamic design elements.

A blog or insights section to showcase industry expertise.

Enhanced User Experience & Calls-to-Action

Simplify the process for audiences to engage with consultants.

One-click CTAs for easy navigation.

Strategically placed CTAs to drive conversions.

Contact forms, live chat options, and interactive elements to encourage real-time engagement.