Jouma

The Brief

Jouma came to us to launch a technology recruitment consultancy under a brand new identity – starting with the name itself. They wanted something with meaning and impact, short and memorable, for a consultative business set on being known for quality rather than volume. Our mission was to create that name, build the brand around it, and give them a website they would be proud to launch.

Actions

Led by our brand strategists, we ran a discovery session to establish what set the business apart and how a bolder, more consultative brand should look and feel. From there we created the name Jouma and built an entirely new identity around it – a clean black-and-white system lifted by three accent colours, with a friendly mark hidden in the ‘U’ – then designed and built a website that packages their services as clear tiles rather than heavy lists.

The Results

A new name, brand and website to launch a technology recruitment consultancy with confidence.

They now have a distinctive identity that stands apart from the market – a black-and-white brand they lift with colour when they choose, professional first and personable second. They have a name and logo that carry meaning and lodge in the memory, a friendly detail in the ‘U’ warming an otherwise serious, senior-facing brand. Their site now presents each service as a clear, self-contained package, so clients and candidates reach what they need in a click, not a list. And with a booking call-to-action across the site, a prospect goes from browsing to a conversation in one step – the consultative experience the business is built on.