Meet Life Sciences

Refreshing a large range of existing collateral and creating new templates to ensure consistency with the client’s new website and brand identity.

The Brief

Meet wanted to elevate their existing documents and design templates after moving away from using purple and white as their core tones they’d transitioned towards a more mature and sleek aesthetic. This was balanced with pops of their accent colours and life science elements. The client approached the team to refresh a range of their existing collateral, including industry brochures, case studies, proposals and templates.

Our Actions

To bring their vision to life, the team replaced the existing purple tones with their sophisticated charcoal grey palette, while retaining colour through imagery emerging from subtle gradients. The palette was also complemented by the client’s existing accent colours, introducing moments of vibrancy while maintaining a refined and cohesive overall design. These features were applied across all of the documents that were redesigned.

Our Results

Jess, our collateral design specialist, successfully delivered the collateral in line with the brief, bringing the new ‘dark mode’ look and feel to life while providing a range of new brochure content and templates for employees to use. These assets helped to visually reinforce the client’s new branding across their platforms and communications, creating a strong and consistent visual identity.