Preston Recruitment

The Brief

Preston Recruitment’s founder sought to modernise their brand identity and online presence to reflect its growth and position as a leading recruitment agency within their sector.

Our mission was to create them a brand identity and provide them with a digital showroom where they could promote their services to a wider audience and showcase their capabilities and case studies to their target audiences.

Actions

Led by our brand strategists, we delivered a series of face-to-face workshops to unearth the new brands’ promise, mission, and service proposition.

Our team was then able to develop the brand’s visual identity and recruitment website design by matching our findings from these meetings with the perceived engagement behaviours of their target audiences.

The Results

A brand identity and recruitment website to support the next stage of their growth journey.

A new, fit-for-purpose website to act as a digital shopfront for new audiences wishing to research before engaging with the business.

A responsive, high-performing recruitment website that showcases the various specialisms and solutions clearly – with user friendly call to actions.

A striking new brand identity, ensuring it resonates with target audiences and remains front of mind for prospective clients and candidates.

Improved user experience with multiple call-to-action elements for audiences to contact the businesses within one click.