Rutherford Briant

Established in 2009, Rutherford Briant is an award-winning specialist recruitment business supporting organisations and professionals across Essex, Suffolk, Cambridgeshire, London, East Anglia, and surrounding markets. With over 100 years of combined experience and more than 3,000 candidates placed, their team recruits across Accountancy & Finance, Public Practice, Human Resources, IT & Technology, Marketing, Business Support, and Executive Search.

The Brief

An established, award-winning name across the East of England, Rutherford Briant wanted a website that finally showed the full breadth of their expertise, and the culture, values and community work behind it. Our mission was to deliver a refined, modern redesign that carried their integrity, gave their events and charity fundraising a home, and spoke as clearly to future employees as it did to clients and candidates.

Our Actions

Discovery and UX: Working closely with Rutherford Briant’s team, and with Molly Goddard through early concepts, content, feedback and testing, we mapped the routes candidates, clients and prospective employees each needed, then refined the whole user journey around them.

Website Design and Development: We designed and built a completely bespoke recruitment website that brings the breadth of the business to life, with dedicated candidate and client journeys, specialist pages for every discipline, a distinct home for Rutherford Briant Executive, team profiles, insights and testimonials. An integrated job board carries an extensive, searchable list of live roles, and a dedicated events hub with online sign-up gives their charity fundraising and networking calendar a place of its own. Downloadable salary guides add value for visitors while generating leads, and Google reviews feed in directly as live social proof.

SEO: We built the new site on strong SEO foundations, structured around the specialisms and markets Rutherford Briant recruits across, so the right candidates and clients can find them.

The Results

A bespoke new website and SEO to carry the full breadth of Rutherford Briant’s expertise, culture and community.

They now have a platform that shows the whole business at once, from every specialism and Rutherford Briant Executive to team profiles, insights and testimonials, with candidate, client and careers journeys each written for the person on them. They can now take event sign-ups online, giving their charity fundraising and networking calendar somewhere to live and grow. Their salary guides now work twice over, offering visitors something useful while capturing leads for the team. And an integrated job board keeps live roles in front of candidates, while pulled-in Google reviews put their reputation on the page where clients and candidates can see it.