Senovo IT

Senovo is an international IT recruitment and staffing partner, connecting specialist technology talent with employers across business applications, data and AI, cloud and DevOps, and software development. Since launching in London in 2013, they’ve grown to four offices across the UK and Europe and placed more than 3,000 candidates with over 500 clients, including Fortune 500 businesses. In 2024 they added a dedicated consulting division, extending beyond staffing into delivery for their enterprise clients.

The Brief

Senovo’s brand and website had fallen behind the business: an outdated, unimaginative identity that gave no sense of the high-end technical work behind it. They wanted something vibrant enough to stand apart from competitors and true to how they describe themselves, as a company that does things differently. Our mission was to build a brand and an interactive site that finally matched their standing in specialist tech.

Actions

Discovery: Working directly with founder Fabrizio Innamorati and sales director John Terry, our brand strategists ran a discovery process to establish what set Senovo apart from its competitors and how a bolder brand should look and feel.

Brand Identity: We built a distinctive new identity around a signature ‘S’ gradient, drawn from their existing logo so the heritage carried through the change. The gradient runs quietly in the background of every piece of collateral and shifts colour to match each of Senovo’s four specialisms, giving one system that flexes across the whole business.

Website Design & Development: We designed and built an interactive, animated website that gives clients and candidates their own routes through the business, with dedicated pages for each specialism and each office, a filterable team directory and a live job feed.

The Results

A bold rebrand and interactive website built to match Senovo’s standing in specialist tech, and an ongoing partnership to keep it that way.

They now have a brand system that flexes instead of fragmenting: one ‘S’ gradient that carries their old logo’s heritage forward while giving each of their four specialisms its own colour. Clients and candidates now arrive to a site built around interaction and animation, each following a route written for them rather than one generic services page, and reach the right specialism, office or role in a click. And because the work continued into a retainer, the new brand now stays consistent across their social channels and marketing as the business keeps expanding into new locations.