Silver Swan Recruitment

The Brief

Silver Swan’s founder and leadership team were seeking a brand and online capability to match their reputation in the market as the go-to-recruiter for private staffing.

Our mission was to modernise their brand identity and provide them with a digital showroom where they could promote their services to new and existing audiences.

Actions

The leadership team and our brand strategists participated in a face-to-face workshop to get to the bottom of the brand’s promise, mission, and service offerings.

Our team was then able to develop a set of fresh ideas for the brand’s identity and a website wireframe by matching our findings from these meetings with the perceived engagement behaviours of their target audiences.

The Results

Modifying the company’s brand identity and website to facilitate the next stage of their growth.

An updated version of their established identity, ensuring that it remains front of mind for prospective clients and candidates.

A responsive, high-performing website that showcases the various different service lines and solutions clearly.

A new, fit-for-purpose website to act as a digital shopfront for new audiences wishing to research before engaging with the business.

Improved user experience with multiple call-to-action elements for audiences to contact the businesses within one click.