Teem

Teem is a specialist talent partner for VC-backed SaaS companies, building and scaling go-to-market teams through the transition from founder-led sales to a repeatable revenue motion. Working across the UK, Europe and the US, they hire the full GTM function from first sales hire to executive leadership. Their work spans more than 100 businesses, from Snowflake and Confluent to Fivetran and incident.io.

The Brief

Teem’s client list had grown to include some of the most recognisable names in SaaS, but the brand hadn’t kept pace with it: a logo that broke down at scale and disappeared among competitors at events, and a site that funnelled founders and investors through the same generic route. Our mission was to build an identity and a website that could stand alongside the companies they hire for.

Our Actions

Led by our brand strategists, we ran a discovery session with Teem’s leadership to establish their promise, their culture, and the ecosystem of founders, investors and candidates they wanted to sit at the centre of. Our team went on to develop a new visual identity, tone of voice and full brand guidelines, then designed and built a site that routes founders, CROs and investors down separate paths and documents their work with more than 100 businesses.

The Results

A rebrand and new website built to match the calibre of Teem’s client list.

They now have an identity that reads as high-end without reading as cold, with charcoal and beige carrying the executive weight, with blue kept back and used sparingly so the brand’s heritage survives the change. They have a logo that holds up at event-stand size and at browser-tab size, and one that carries their own argument in its construction: separate parts assembling into a whole. Their site now gives founders, CROs and investors a route written for their own situation instead of one generic services page. And their record with more than 100 businesses now does its selling in public.