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Halt Agency
Yanley Court
Long Ashton Business Park
Bristol
BS41 9LB

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How can outsourcing your marketing save you money?

June 2023

It’s no secret that market conditions in the recruitment sector are very tough at the moment; as with many businesses that provide outsourcing services to recruitment businesses, we’ve seen a significant shift in businesses scaling back their spend as they attempt to navigate this latest economic storm.  

I won’t bore you with the argument as to why marketing shouldn’t be on your list of things to cut costs on, however, I would like to share how outsourcing your marketing is one of the smartest ways to save money while still being able to generate sales and grow your brand presence. 

Here are just a few of the many scenarios in which outsourcing your marketing might prove to be your trump card in the current economic climate.  

Your time is priceless

When you work with an outsourced marketing agency, you’ll get your valuable time back. You won’t have to spend hours worrying and learning all the ins-and-outs of the marketing tactics and trends. Instead, you can focus on growing the parts of your business that you know best.  

Don’t wing it, put it in the hands of experts

We’ve spent more time than we’d like to admit working in the recruitment marketing space, so we know what works and what doesn’t. When you work with a dedicated recruitment marketing agency, you’re getting the best of both worlds. Additionally, partnering with an external partner means you also get a fresh perspective on the best ways to promote your brand, service proposition, and captivate and engage your target audiences.  

Keep your permanent costs down

When you outsource your marketing, you simply pay for the actual time that was spent delivering your content and campaigns. You will have less money going out for things like salary, benefits, employer contributions, software subscriptions, hardware, and other associated desk costs. Not to mention the time and cost of recruiting and managing someone directly. 

Get more bang for your buck

According to comparison research by Halt and our friends at Attention, an entry-level marketing executive making £25,000 per year could cost a staffing agency as much as £60,000 per year. It’s an intriguing question to ponder where a potential £5,000 monthly marketing budget would be best spent, given the limited knowledge and expertise you’d get for a low-level salary hire compared with the knowledge and capabilities of a marketing agency packed full of experienced recruitment marketing professionals.  

Agility and focus

Whether you want to outsource a small part of your marketing output, like social media content, or you want to hand over all your marketing activities, outsourcing gives you the flexibility of a solution tailored to your business needs and objectives. Additionally, outsourcing agencies are well versed in onboarding themselves and deploying outputs quickly, with minimal disruption to you and your usual activities. 

And now for the shameless pitch… 

We are a Bristol-based recruitment marketing agency that fuses creativity, strategic thinking, and storytelling expertise with decades of recruitment industry experience to stop and influence target audiences.

From compelling branding and captivating content to creating scroll-stopping social media campaigns, we cut through the noise, amplifying ambitious recruitment brands and their messages to spark the connections that will scale their business.

Whether you’re looking to attract new clients and inbound sales leads, more direct candidates, or that next superstar recruiter, we’ve got the experience and capabilities to make you stand out from your competition. 

Using a marketing agency doesn’t need to be expensive or complicated! That’s why we’ve packaged up our expertise and most popular requests into four cost-effective white label services. 

Get in touch today if you’d like to discuss how we can support you and your business. 

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