CAPIO RECRUITMENT
Creating a new brand and website for a growing recruitment firm that reflects their aspirations for success.
CASE STUDY
Capio Recruitment is a Bristol-based recruitment agency specialising in matching innovative businesses with skilled people across three core sectors: Insurance, Legal, and Wealth Management.
Their mission is to create opportunities that build a better future for their candidates, clients, communities, and teams of talented recruiters.
Branding & Creative
Web Design & Build
Strategy & Consulting
Virtual CMO
The Brief
Since its inception at a dining room table in the midst of the pandemic, Capio Recruitment has rapidly grown to become one of the UK’s leading recruiters in their respective markets.
After conducting a thorough search, Halt was chosen to develop a new brand identity and website that matched the company’s growth plans while also providing a virtual CMO solution to train and mentor the company’s internal marketing resource.
Actions
We were able to discover the promise, mission, and service proposition of the Capio brand through a series of face-to-face workshops with the company’s founders and directors.
This then resulted in the development of several distinct brand concepts and website wireframes for them to explore, aligned to the findings of our audience research, so they matched the emotions and engagement behaviours of their target audiences.
The results
A rebrand and website to support the company’s growth strategy.
A reputation that immediately comes to mind when target audiences consider recruiting is now synonymous with the brand.
Continuous management of their marketing strategy with expert guidance and direction for their in-house marketing resource.
Refreshed branding that will appeal to target demographics and increase brand recognition across all marketing channels.
A platform to engage with audiences, offering advice and guidance as Capio continues to create new service offerings and solutions.
Cristina Gragan
Marketing Executive
“I had the pleasure of working with Halt to rebrand our recruitment agency, and I must say that they exceeded our expectations in every way possible.
From start to finish, the team at Halt were professional, responsive, and dedicated to helping us find our new identity. They went above and beyond to ensure that we were completely satisfied with the final result.
Overall, I highly recommend Halt for anyone who is looking to rebrand their business or find a new identity.”
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