INSTINCT RESOURCING
Results-focused content strategy and outsourced social media for a leading e-learning recruiter.
CASE STUDY
Instinct Resourcing, based in Manchester, is a highly successful recruitment business that focuses exclusively on the digital learning and e-learning technologies sector.
Their dedication to the sector is unparalleled, and as a result, they have created a full range of innovative permanent and contract talent solutions to meet the recruitment demands of the world’s most prominent digital learning companies.
Social Media
Strategy & Consulting
On-Demand Resource
The Brief
Our brief was to create a strategy to attract and engage with more business leaders working within the e-learning space through the delivery of marketing outreach campaigns and regular social media content.
In addition to our primary goal of raising the number of inbound sales leads, we were also tasked with boosting Instinct’s social following and audience engagement with their target clients and candidates.
Actions
Following several initial discovery workshops, we were able to develop a comprehensive content strategy and schedule that were aligned with Instincts’ goals and growth strategies.
This then enabled us to create and distribute a regular stream of high-quality social media content posts and campaigns to establish the brand as a market-immersed recruitment specialist, thought-leader, and go-to recruiter in the e-learning space.
The results
Accelerated growth of social following and engagement with audiences and brand advocates.
in 2022/23
click-through rate
engagement score
New followers
in 2022/23
Matt Owens
Director
“When we engaged with Halt, our social media content was, at best, sporadic. The level of quality and consistency from Jasmin and the team has really projected our brand forward.”
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