PIONEER SEARCH
A multifaceted partnership to propel an established technical recruitment brand to new heights.
CASE STUDY
Pioneer Search are a UK-based recruitment business specialising in connecting technical professionals with ambitious businesses.
Operating across six core industry disciplines, they offer a variety of tailored recruitment solutions.
Their consultants ingrain themselves within their respective industries in order to provide up-to-date market insights and knowledge that supports their clients and candidates in making informed decisions.
Strategy & Consulting
Branding & Creative
Social Media
On-Demand Resource
Virtual CMO
The Brief
Pioneer knew they needed a marketing partner to help them reach the next level of development after a decade of establishing themselves as a top-tier technical recruiter known for consistently attracting and hiring top talent.
Our goal was to enhance their existing in-house marketing capabilities by implementing a new, purpose-built marketing strategy, a brand refresh, and providing ongoing support and direction.
Actions
Acting as a true extension of their business, we collaborated with the Pioneer team to create a comprehensive strategy that would cover every aspect of their marketing and brand output for years to come.
This multifaceted approach has resulted in Halt supporting Pioneer on a wide variety of projects, including a brand refresh, social media content creation, on-demand creative resource, website design, and ongoing consultancy and mentoring as their virtual CMO.
The results
An effective, long-term partnership to propel the business to new heights.
A brand presence that is now renowned for owning the space in the minds of their target audiences when they think of recruitment.
Feedback from clients, candidates, and recruiters engaging with the business as a result of their marketing activity.
A refreshed brand that resonates with target audiences, ensuring brand recognition across all digital and online touch points.
Ongoing mentoring and guidance to increase the capabilities and knowledge of their internal marketing resource.
India McGowan
Operations & Marketing Manager
We started working with Halt in 2020 during the pandemic which might have seemed like the worst time to totally overhaul your brand, but my Director Mark and I had a vision for Pioneer, we wanted to come out of lockdown bigger and better and we couldn’t have done it without Chris and the Halt team.
Chris understood our vision and helped us to drill down on our story and what we wanted to be known for, taking our branding to the next level. We have since been through another brand refresh with Halt for the launch of our new website, which has replicated across our socials and collateral. Again, the end result was exactly what we wanted with a slick and easy process.
When we first started working with Halt my own marketing knowledge was very basic but throughout the 3 years of working together, I have had one to one training and guidance from Chris as our CMO to really develop my own skills and allow us to push myself and the brand forwards which has been invaluable to my own personal and professional development.
Big thanks to Chris and the Halt team for taking our brand to the next level and for supporting Pioneer and myself on our journey!
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