REESON EDUCATION
Positioning an established brand as the go-to recruiter for teaching and education staff in the London area.
CASE STUDY
Reeson Education is London’s premier teaching recruitment agency.
Established in 2006 by experienced teachers, education professionals, and recruitment specialists, they have built their business and reputation on their core values of honesty, integrity, and excellence.
Their passion for education and the provision of education professionals has resulted in the establishment of an excellent reputation among schools and teachers across London and the South East.
Branding & Creative
Social Media
Strategy & Consulting
The Brief
While our initial engagement was primarily focused on elevating the brand’s exposure online and increasing audience engagement across social media, we quickly identified that the Reeson brand required a brand refresh to re-align their unique sales proposition alongside their competitors.
This discovery resulted in our brief evolving from strategy and social media outsourcing to include a brand refresh.
Actions
The Reeson management team enabled us to better understand the company’s vision, promise, mission, and service offerings through a series of online meetings.
Following these meetings, we developed a new brand identity and an all-encompassing content strategy that would appeal to a wider teaching audience by speaking to their perceived emotions, issues, and concerns they encounter on a daily basis.
The results
Positioning Reeson as the go-to recruiter for teaching and education staff in the London area.
Unique posts
in 2022/23
in 2022/23
Click throughs
on posts
Average post
engagement score
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