TALENTSPOT

Creating a new brand for a start-up recruitment firm that reflects their aspirations for success.

CASE STUDY

Founded in 2018, Talentspot Recruitment are a Dublin-based, start-up tech recruitment consultancy.

Both founders were keen to participate in the design process to help create a brand that would work with clients and candidates, but also attract future hires as the company scaled, in what is a relatively small, but noisy market.

Branding & Creative

The Brief

As a startup recruitment business, our brief required an end-to-end branding design solution that included, logo discovery, design, iconology, colours and fonts all the way through to creating PowerPoint templates, social media avatar banners and even mobile phone wallpaper and desktop screen savers.

Actions

We spent time understanding what Talentspot wanted to represent in Ireland’s technology and recruitment ecosystems and we tailored a detailed questionnaire to help capture this information to shape our starting point.

From there, six unique logo and brand concepts were created, and through consulting with the founders, key elements from two preferred concepts were pulled together to create the final logo and branding.

The results

A brand to support the company’s launch.

A visually striking brand identity that will appeal to target demographics and increase brand recognition.

Extensive illustrations with a highly technical feel that tied in with their vertical market specialisation and detail orientated approach.

A full suite of branded assets, from responsive logos and social media assets, to a library of user-templates.

Additional printed collateral and assets for the team to use when interacting with audiences face-to-face at industry events.

Matthew Shaw-Cotterill

Founder

“From the moment Chris sent us the brand discovery summary from our initial conversations, we knew that he’d been listening and that we were in good hands. This was confirmed when we sent the final brand assets to our website partner, as they were so impressed with everything they asked for his contact details.

Working with Chris was a really enjoyable experience, where we felt absolutely involved in the evolution of the designs and we couldn’t have been happier with the results. We invest a lot of time and effort in building our brand and many of our new contacts immediately recognise our name and brand partly thanks to Chris and his team’s creative talents. Our team say they love working with and using the branding and if that helps them feel part of the Talentspot family, then the brief was well and truly delivered!”