Outsourced Solutions

Case Studies

Halt Agency
Yanley Court
Long Ashton Business Park
BS41 9LB

Recruitment Marketing

Recruitment Rebrand or Brand Refresh?

We explore the differences between a recruitment rebrand and a brand refresh to help you decide what’s best for your recruitment agency.

April 2023

Having established a position in the market as a leading branding and creative agency within the recruitment sector, Halt receives almost daily requests from recruitment business owners and leaders, wishing to revamp their brand.

Most of these approaches begin with “Hello, we are looking for a rebrand,” yet in most circumstances, a simple brand refresh is the most effective course of action. 

So, I thought I’d take a minute to share why recruitment businesses should consider a brand refresh, rather than a complete overhaul or rebrand.

The first step in deciding what the best approach is, is to identify the reasons why you need to change your brand:

  • Is your current brand identity tired and outdated?
  • Have you been acquired?
  • Are you actively scaling your teams or planning to grow in the future?
  • Do you have a bad reputation in your market?
  • Is your messaging out of date, or no longer reflecting who you are?
  • Does your business have a new purpose?
  • Have you changed markets/sectors?
  • Do you have new leadership structure?
  • Are you now offering new services and solutions?
  • An overhaul of your brand and going through a rebrand can be risky if you have an established brand.

So, what other options do you have?

You could simply refresh your brand and benefit your business by:

  • Capturing target audience’s attention
  • Changing your narrative
  • Demonstrating your ambitions and growth plans
  • Reconnecting with legacy clients
  • Encouraging passive candidates to reconnect with your consultants
  • Protecting your brand’s core
  • Reducing the cost of investment

Don’t lose sight of the strength of your brand in the market, just refresh the visual touch-points your target audiences will have with your business.

If you’d like to find out more and discuss what options would best suit your recruitment business, get in touch with our expert designers today. 


More like this…

May the 4th be with you

The parallels between Star Wars and Recruitment Marketing

Social media for Recruitment

The Importance of Utilising Social Media Content for Your Recruitment Business

Marketing at Full Throttle

The parallels between Formula 1 and Recruitment Marketing

Beyond the Self

Setting up a new recruitment business? Why you shouldn’t name your company after your own name!

Recruitment branding | How to get it right

In today’s competitive landscape, creating a strong and memorable brand is essential for the success of your recruitment business.

The Power of Social Media for a Recruitment Agency

Branding is much more than creating a website; it’s creating a visual identity. Here are our 7 tips for branding your recruitment business.

Blog title: Guide to branding your recruitment business

7 Essential steps for branding your recruitment business

Branding is much more than creating a website; it’s creating a visual identity. Here are our 7 tips for branding your recruitment business.

SEO for Recruitment Agencies

Search Engine Optimisation (also known as SEO) has become a pivotal area of investment for recruitment businesses in recent years. Why? Because it possesses the power...

How can outsourcing your marketing save you money?

It’s no secret that market conditions in the recruitment sector are very tough at the moment; as with many businesses that provide outsourcing services to recruitment...

Building a Recruitment Marketing Capability: Recruit or Outsource?

As recruitment business owners and leaders continue to look for ways to scale their businesses in terms of growth, revenues, and headcount, so will their brand...