Shannon Begley

Bio

Shannon leads marketing strategy and operations at Halt, where she oversees outsourced social media and SEO across the agency’s client portfolio. She works closely with clients to sharpen their marketing and content strategy, making sure the work maps to their business priorities and longer-term goals rather than running as activity for its own sake.

Beyond day-to-day delivery, she looks at the wider systems that sit behind effective marketing, from process and reporting through to the tracking that shows what is genuinely working. Her focus is on turning strategy into something measurable and repeatable, so clients can see the connection between the content they publish and the commercial outcomes they care about.

Experience

Before joining Halt, Shannon spent several years in recruitment, specialising in Data Science, AI and niche econometric roles alongside digital marketing positions. Much of her work centred on social attraction and employer branding campaigns, helping recruitment businesses raise their profile and reach the right candidates through content and social channels.

That grounding in a candidate-driven, relationship-led sector shaped how she approaches marketing today, giving her a strong instinct for positioning and for the messaging that earns attention in competitive markets. It also gave her first-hand experience of the recruitment and workforce clients Halt works with, so she understands both the commercial pressures they face and the language their audiences actually respond to.

Achievements

• Helped grow a MedTech recruiter’s following from 6,000 to over 130,000.
• Led an SEO project for a critical infrastructure recruiter that delivered strong growth across visibility, traffic and keyword reach.
• Over six months on that project: impressions up 72%, clicks up 7.9%, and average position improved from 27.8 to 13.9.
• Year on year, keyword coverage expanded by 210%, from 267 to 828.
• Top 3 keywords rose 147% and Top 10 keywords 193% — a clear improvement in both the scale and the quality of search performance.

Outside work

Something of an old soul, Shannon fills her time outside work with cooking and crochet, and is rarely without a book on the go. She keeps active with tai chi and yoga, and is a keen hiker and wild swimmer who enjoys hunting down quiet, out-of-the-way spots.